Supermarket Sarah isn’t just your regular vintage site. It cleverly uses the concept of online shopping, with the lifestyle visual merchandising that is seen in the best vintage boutiques around the world.
Selling everything from vintage tea dresses to ‘one of a kind’ furniture, it is all showcased on her supermarket ‘walls’. These ‘walls’ give a cute and unique style to her site, which due to it’s success now showcases various new designers and their wares.
But also through merchandising her store in this way it’s giving her customers a lifestyle to crave. Link selling, not only an outfit that is a-typical of all other online stores, but all the items together (from lamps to books, shoes to rugs…) in order to achieve an overall lifestyle.
I found her site inspiring and exciting, mainly through utilising simple web design in such a unique way.
Go check her out!
- J
